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What Can You Do?
Its all up to the buyer.... Case studies in Europe show that consumer and NGO pressure can affect change on this issue. Leading Indonesian paper company Asia Pulp and Paper is known to have lost up to 100 million USD of business as a result of an NGO led boycott of its produce in the European marketplace - the result of its destructive logging in Sumatra. It will need to demonstrate positive and real change to regain this business. So real change may be possible, with a concerted effort by NGOs, consumers and governments. ForestAlert.org documents the tropical timber trade. There are numerous Web based resources available on responsible forestry procurement and consumption of forestry produce. Two are listed below - there are many others at the national and international level. Global Forest Trade Network - supported by the WWF Forest Stewardship Council ForestAlert.org attempts to provide consumers and concerned individuals with the ability to understand which companies are involved in what aspects of the tropical timber trade and express their concern via letter/e-mail in a rational, fact-based manner. 1000 such e-mails from around the globe directed at the CEO/Investor Relations executives in leading Japanese firms WILL be cause for concern, especially if the company has a brand name to protect. Protest the Companies Involved A key function of our site, however, is to provide consumers and individuals the ability to easily send e-mails and/or letters to leading Japanese companies engaged in trading or using tropical forest products. Thousands of messages of concern received by large, brand-name companies from accross the world can make a difference. Look at our collated information and take a few minutes to send a message.
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